Design Researcher @
Tata Elxsi
At Tata Elxsi, I worked on projects across consumer electronics, household products, and automotive industries, helping brands create better user experiences. My focus was on understanding real user needs and translating insights into meaningful design improvements.
As a Design Researcher, I led interviews, user testing, and field studies to uncover pain points and validate concepts. I worked closely with designers and stakeholders to turn research into actionable changes, ensuring products were intuitive, functional, and user-friendly.
My work is governed by a Non-Disclosure Agreement (NDA), limiting the specifics I can share publicly. However, I am open to discussing my experiences in more detail on a one-to-one basis, where permissible.
My role & responsibilities
Skills Implemented during my role at Tata Elxsi
Qual & Quant analysis - Ethnographic studies - On Field Interviews - Empathy - Adaptability - Critical Thinking - Observation
Collaborated with European clients to tailor products for diverse markets
Conducted in-depth user research to identify cultural preferences, usability challenges, and market-specific needs. Shared insights with design teams to refine product experiences for different regions.
Improved product usability to resonate with global audiences.
Led research for a major household consumer products manufacturer
Designed and conducted in-depth interviews with 40+ users, gathering insights on usability, functionality, and unmet needs. Analyzed data to guide design teams in refining product features and packaging.
Boosted product adoption by aligning design with user needs.
Conducted user testing and field studies for an automotive brand.
Observed how users interacted with their infotainment systems inside their cars, focusing on ease of use, accessibility, and user preferences in a real-world environment. This provided valuable insights into the user experience while driving.
Strengthened the brand’s appeal by addressing user expectations.
Key Learnings & Retrospection
I learned the importance of tailoring research methods to suit the specific domain and user needs. Each industry, whether consumer electronics, automotive, or household products, requires a different approach to uncover meaningful insights. Adapting research techniques to fit the unique context of each project allowed me to better understand the distinct challenges and preferences of users in varied environments, ensuring that findings were relevant, actionable, and impactful. This flexibility in approach was key to delivering effective solutions that truly resonated with target audiences.